Businesses who market themselves on the internet usually do so for the same reasons that businesses market themselves offline: to reach their potential customers, to reinforce their brand, and ultimately to increase their sales. Focus Web Technologies offers a variety of search engine and internet marketing services, including:
- Digital media strategy
- Organic/Natural search engine optimization
- Pay-per-click setup and management
- Social media campaigns
- Digital media buying
- Web metrics
Internet marketing offers a unique opportunity for businesses to connect with their loyal customers and to cultivate relationships with new customers for a very reasonable price. The Internet has drastically revolutionized what is possible in marketing.
Many internet marketing services are provided by our partner, Mona Moore Online Marketing. These services may be billed separately.
What is Search Engine Marketing?
Search engine marketing (SEM) is a subset of internet marketing. SEM is performed with the specific goal of improving a business’ listing or ranking by search engines. While many SEM tools and activities can be accomplished through creative web development, marketing tools and writing, some forms require direct payment to the search engines. Pay-Per-Click (PPC) advertising is an example of a tool that requires payment to search engines.
How do I measure results for my internet marketing?
The answer to this question is one of the things that sets Focus Web Technologies apart from the competition. Marketing without measurement is like trying to run your business with blinders on. We don’t create and implement a web marketing plan, then wait 3 – 6 months to see how it turned out. We measure it from the first day to see how well it is working for you.
Every web marketing plan we develop includes specific tools for measuring your return on investment (ROI) in real time. You can see how our web marketing plan is working for you, anytime of the day or night. This allows us to adjust your plan along the way as needed.
What can I expect if I hire Focus Web Technologies to develop a web marketing campaign?
You can expect to have a web marketing expert focus on your business, your goals, and your challenges. Web marketing encompasses a vast array of tools and options. A web marketing specialist will work closely with you to help determine the best plan to increase your company’s online visibility. Increasing online visibility doesn’t happen overnight. Most web marketing campaigns require at least a six month contract. During these six months we will increase your ranking and will work with you to develop innovative and cost effective ways to help you connect with your loyal customers and cultivate relationships with new ones.
How Do I Get People to Visit My Website?
We encourage you to put your website address on everything your business puts out, including brochures, business cards, any advertising, invoices, etc. This is a great way to promote your site. But, what are some other ways?
How will potential customers find your services on the internet? Search Engines are a very popular way your potential clients may search for your services on the internet. Focus Web Technologies will keep search engine strategies in mind when developing your website. After your site is launched, we have the ability to create an overall marketing plan for your site.
What if I want more than web design and web marketing, what if I’d like to have a competitive analysis done of other companies in my industry or what if I need help developing an overall marketing plan?
Focus Web Technologies is a division of The Mosaic Agency. The Mosaic Agency is a full service marketing agency that specializes in developing marketing strategy and brand identity, performing market research and competitive analysis, and devising marketing plans that incorporate web and traditional marketing forms.