Safety means a lot of things when it comes to a website. For starters, you need the following:
Secure Hosting
We use Siteground, Flywheel, and WP Engine as our hosting companies. They have many security and performance features which make our websites work well. All sites also have an SSL certificate, which browsers are now requiring in order to show content.
Privacy
In 2018, the European Union enacted the Global Data Protection Regulation (GDPR). It is designed to protect the privacy of their citizens.
- You must collect only the data you need.
- You must keep track of where you store the data and only store it for as long as you need it.
- You must give users control over their data.
These requirements affect your office policies, how you do business and even your system backups.
Even if you don’t do business in Europe, you should be aware that states in the U.S. are already enacting their own laws and requirements. In order to keep up with the changing laws in the various states, we’ve partnered with Termageddon to create dynamic policy statements for your website. Every new website we develop and host after June 2020 will include Termageddon’s dynamic policy statements as part of the monthly hosting fees. You should have your legal team review Termageddon’s policies to make sure they align with their advice.
Privacy Policies Help SEO
Users will still want to find the products and services they need online, they just want a little bit more choice about how they are marketed.
SEO is the passive channel that, done effectively, can just draw users in with their own queries when they are ready to buy.
6 Ways GDPR Was a Gift for SEO – Search Engine Journal
If you do not provide a privacy policy (and therefore you’re not telling your users which information you are processing and more specifically what you collect their information for), you are violating and abusing your users’ personal information. Focus on building trust, credibility and rapport with your customer.
Does Google Check Your Privacy Policy? – woorank
Secure Software
We base most of our clients’ websites on WordPress, an industry leader in Content Management Systems (CMS). It allows someone who knows how to use a word processor to edit content on the website. It is updated regularly to make sure it stays safe.
WordPress is a dynamic open-source content management system which is used to power millions of websites, web applications, and blogs. It currently powers more than 35% of the top 10 million websites on the Internet. WordPress’ usability, extensibility, and mature development community make it a popular and secure choice for websites of all sizes.
https://wordpress.org/about/security/
